Anyway, before I reveal the reason why (drum roll please) as well as show you how you can duplicate the same system to get your own report / ebook downloaded by the thousands, here is a preamble to give you clues.
Have you ever seen the movie "Snakes on a Plane" starring Mr. "Rat-a-tat-tat" Samuel L. Jackson. Regardless, the movie's online promotion and subsequent word-of-mouth promotion was so successful that people flocked like lemmings to a cliff party to see it. Well, it turned out that the movie was a ebook pdf online.
I personally waited for the movie to come out on DVD before watching it and was able to see why it failed. Snakes On A Plane failed not because of its bad performance, nor because of a lame script (we, the public already anticipated it before seeing it), but because we expected an explosive blow 30,000 feet in the air where the bad guys In this case were snakes . But because the shooting took place at 30,000 feet in a pressurized cabin, Mr. Rat-a-tat-tat limited himself to attacking the bad guys with a Taser pistol! That was silly!
No ... the moral of this story is not about how even a great packaging can't save a bad product, the point of attention here is "Great Packaging". Great packaging is what made people in theaters look like a failure! An excellent package is what makes ebooks and reports download by the thousands, if not millions, and this is how you can apply the same principle to your next free report or ebook.
When it comes to naming e-books, there really is only one title / title category that is a constant winner (in terms of bigger readers) and that title falls into the category of:
Own interest!
It doesn't matter your field or topic if you have written an eBook and your intention is to read it as widely as possible and then embed it somewhere within the title of your eBook should be a message that will satisfy the interest of your audience.
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